Case Study: Bindr grows brand visibility with ColdStart by Original Pixel

Bindr runs ColdStart with Original Pixel and reaches 1.6M+ page views

The customer, Bindr, a dating app, faced the challenge of launching well-built products that struggled to gain visibility, particularly within AI assistants where a growing share of user research begins. The vendor, Original Pixel, addressed this by utilizing their own product, the ColdStart platform, to solve this discoverability issue.

Original Pixel designed and built ColdStart, an agentic AI marketing platform that analyzes a brand and programmatically generates and places content across search, social, and AI answers. The solution was implemented as the growth engine behind Bindr and also won the Plug and Play Innovation Challenge. The platform successfully generated over 14,674 live pages and recorded more than 1.6 million page views.

Bindr