Case Study: Bindr grows past 500K users with Original Pixel

Bindr grows to 500K+ users with Original Pixel

The customer, Bindr, is a dating app focused on the bisexual and queer community. Their challenge was that existing dating platforms were not built for their target audience, with matching, safety, and moderation features that did not fit how the community actually dates. Original Pixel was engaged to address this.

Original Pixel built the entire product end-to-end, including native iOS and Android apps and a web platform, complete with matching models, safety systems, and growth infrastructure. The solution resulted in over half a million users and 600,000+ downloads, with the app growing by roughly 20,000 new users per month.

Bindr