Orfium
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Case Study: De Wolfe Music achieves efficient YouTube claims management and greater revenue predictability with Orfium SyncTracker
A Orfium Case Study
De Wolfe Music speeds YouTube claims management with Orfium in 1 week
De Wolfe Music, a pioneering production music company established in 1909, sought a new tech partner to manage its YouTube sync licensing. Their previous solution failed to meet their global service requirements and need for operational efficiency, music usage transparency, and clear revenue flows. They partnered with vendor Orfium to implement its SyncTracker product.
Orfium's SyncTracker provided a centralized hub to automate the release of claims on YouTube for licensed music, eliminating manual work. This solution saved De Wolfe Music significant time and resources, streamlined workflows, and provided greater revenue predictability and transparency. The efficiency gains allowed the team to focus on higher-value activities like artist relations, while also ensuring a hassle-free experience for creators licensing their music.
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