Case Study: Tidelift achieves a lean, automated deal desk with Ordway (HubSpot CRM to billing integration)

Native HubSpot integration creates a seamless order-to-revenue flow and powers SaaS subscription management

Tidelift, which manages curated open-source solutions for enterprise customers, struggled with complex contracts and a billing setup (Chargebee) that created hours of manual work and forced customers to adapt to the billing system. To fix this, Tidelift implemented Ordway’s platform with a HubSpot Sales + CRM to Ordway workflow to better support their B2B SaaS land-and-expand sales motion.

Ordway delivered a HubSpot integration and a unique contract-state sync that eliminated much of the manual billing work, reduced internal friction, and lowered the need for additional headcount. The outcome was a leaner deal desk with fewer FTEs, happier sales teams and customers, and—per Tidelift leadership—no buyer’s remorse in choosing Ordway.

Tidelift

Brian Weisberg

Head of Finance and Business Operations