Case Study: Raybuck Auto Body Parts achieves scalable, automated order fulfillment and centralized inventory management with Ordoro

Raybuck Autobody Parts - Customer Case Study

Raybuck Auto Body Parts began in 1985 in Punxsutawney, PA, selling rust repair panels from a hand‑collated catalog and moved online in 2006. By 2014 the storefront was dated, back‑office processes were manual (printing and faxing dropship orders), and a hybrid fulfillment model — in‑house plus many dropshippers — created slow, error-prone order routing. The company needed a scalable, integrated ecommerce and fulfillment solution.

New owner Steve DeFrancesco rebuilt the site on WooCommerce, digitized paperwork and catalogs, and implemented Ordoro to automate order splitting/routing, inventory sync, and shipping. The changes centralized operations, eliminated manual routing, reduced order errors, and sped fulfillment. Raybuck now manages 17,000+ SKUs, sells internationally across multiple channels, and has maintained roughly 25% growth since the overhaul.

Raybuck Autobody Parts

Steve DeFrancesco

Owner