Case Study: Pangea Organics achieves 2,300% sales growth with Ordoro

Pangea Organics - Customer Case Study

Pangea Organics, a Boulder-based maker of soaps, creams and lotions, faced the challenge of standing out in an overcrowded, commodity-driven body-care market. They needed a way to appeal to consumers who cared not just about ingredients but also about sustainable, socially responsible business practices.

Pangea targeted eco-conscious, socially responsible customers and aligned their brand around those values, then differentiated through innovative packaging: a compostable carton embedded with seeds that can be soaked and planted to grow herbs. The move paid off — sales rose from $250,000 in 2005 to $5.8 million in 2008 (about a 2,300% increase), demonstrating the power of deep customer insight and purpose-driven product design.

Pangea Organics