Case Study: Propertywide achieves more accurate property searches and higher conversions with Ordnance Survey mapping data

Propertywide - Customer Case Study

Propertywide launched Propertywide.co.uk to bring Countrywide’s estate agency listings and services online, but faced a crowded marketplace and the need to give house-hunters precise, up-to-date local information. To meet that challenge, Propertywide partnered with Ordnance Survey, leveraging datasets such as ADDRESS-POINT, Code-Point (with polygons) and Points of Interest to power its mapping and search features.

Ordnance Survey supplied detailed mapping data and new polygon border shapes so Propertywide can display exact postcode boundaries, plot all properties within them and show proximity to schools, hospitals and other amenities. The integration made searches more accurate and helped users pinpoint property locations, reducing the need to look elsewhere and supporting improved conversion rates and return on investment as Propertywide expanded its use of Ordnance Survey data.

Propertywide