Ordnance Survey
213 Case Studies
A Ordnance Survey Case Study
Newport City Council faced deepening budget cuts—an anticipated 13% reduction requiring around £30 million of additional efficiencies—and needed to tailor service delivery to customer demand while driving transactions online. To support this change the council worked with Ordnance Survey, adopting AddressBase products (including the Unique Property Reference Number) and other OS data to create a single, authoritative property and location reference for its systems.
Ordnance Survey’s AddressBase and OS mapping products were integrated into Newport’s CRM and back-office systems to enable the “Save time, go online” campaign, the My Newport portal, and customer insight profiling. Within 11 months online transactions rose to 46%, projected savings of about £500,000 over five years, seamless front/back-office reporting (potholes, lighting, graffiti) and measurable increases in electoral registration, recycling engagement and targeted service uptake.
Shaun Powell
Corporate Spatial Data Manager