Case Study: Vips Mexico achieves unified ordering and delivery operations with Ordering.co

Vips Mexico runs one ordering operation across 4,262 locations with Ordering

Alsea, a major restaurant group operating brands like Domino's, Starbucks, and Burger King across Mexico and Colombia, faced the challenge of managing a complex multi-brand digital ordering operation. They needed a single, scalable platform to unify their apps, websites, and call centers without erasing the unique identity of each brand. They partnered with Ordering.co to build a consolidated solution.

Ordering.co implemented its platform to power Alsea's WOW+ app and all associated channels, synchronizing menus from multiple POS systems and injecting orders directly into each store. The solution provided central management for orders, delivery, and loyalty programs. This allowed Alsea to offer a consistent guest experience, ensure orders reached the correct POS, automate delivery logistics, and maintain business continuity, successfully supporting over 4,262 locations.

Vips Mexico