Case Study: Target achieves faster trading partner onboarding with Orderful

Target cuts partner onboarding to 9 days with Orderful

The case study features Target, which faced a significant challenge in onboarding new trading partners. The process was slow, often taking 60 to 90 days with traditional EDI providers, which treated each new partner as a custom project requiring mapping, testing, and setup fees. This delay impacted business opportunities and led to costly chargebacks from compliance errors that only appeared after shipments were delivered.

Orderful provided its network-based EDI platform to solve this. By connecting Target's systems once, every subsequent partner could be onboarded faster, leveraging pre-built configurations and a web portal for non-technical partners. As a result, Orderful reduced the average onboarding time to just 9 days, eliminated setup fees per partner, and prevented errors by validating transactions before go-live, providing Target with full visibility and control.

Target