Case Study: Pocket Socks achieves first-time EDI success with Orderful

Pocket Socks - Customer Case Study

Pocket Socks, a unique sock brand founded by Evan T. Papel, faced a significant challenge when expanding from direct-to-consumer sales into the B2B wholesale market. The company needed an EDI solution to trade data with large retail partners, but initial options from their 3PL were prohibitively expensive, with quotes reaching $8,000. This cost was a major barrier for their small team, necessitating a more affordable and user-friendly platform from a vendor like Orderful.

Orderful provided its Web EDI Fulfillment platform, which was cost-effective, intuitive, and scalable. The solution automated document creation and offered features like streamlined data entry and guided tracking, which drastically cut testing times from days to minutes. With Orderful's support, Pocket Socks launched a mission-critical EDI relationship in just 10 days with zero transaction disruptions, enabling them to accelerate growth through new retail distribution channels.

Pocket Socks

Evan Papel

Founder and CEO