Case Study: Heartland Logistics Group achieves 6-month-to-5-day onboarding with Orderful

Heartland Logistics Group Reduces Onboarding Time from 6 Months to 5 Days with Orderful

Heartland Logistics Group, a third‑party logistics provider focused on agricultural bulk transportation, faced lengthy, costly integrations because each customer had different EDI requirements—onboarding could take up to six months and required IT to handle X12 files and custom connections. To solve this, Heartland chose Orderful as its modern cloud EDI platform to consolidate trading guidelines and avoid building point-to-point integrations.

Orderful translated diverse load tenders into JSON, validated transactions against partner rules, provided real‑time notifications, and integrated with Heartland’s TMS (via Workato), enabling faster, low‑cost onboarding. As a result, Orderful helped Heartland cut onboarding from six months to five days, double its client base, gain real‑time visibility and control of EDI transactions, onboard new customers with no added headcount, and fit powerful EDI capabilities into a startup budget.

Heartland Logistics Group

John Kuhlmann

President