Case Study: Laura Canada achieves best-in-class bilingual eCommerce and real-time inventory visibility with OrderDynamics

Laura Canada Leaping Ahead of Competitors with eCommerce

Laura Canada, a leading women’s apparel retailer styling Canadians since 1930 with over 170 stores nationwide, set out to build an eCommerce channel that would drive new sales and elevate customer convenience. Facing a fast-growing online apparel market (22% annual growth) and a competitor posting 31% online growth, the company needed a digital experience that could compete and leverage its extensive retail footprint.

Partnering with OrderDynamics, Laura launched a bilingual, easy-to-navigate site with live enterprise-wide inventory visibility, product ratings and reviews, personalized recommendations, and social integrations. The solution also integrated with Canada Post for real-time delivery estimates and shipping to 6,500 outlets, extended the loyalty program online, and delivered a seamless cross-channel shopping experience that positioned Laura ahead of established online competitors.

Laura Canada

Josh Fisher

Director of IT, Business Development