Case Study: Browns Shoes achieves 13% faster order lead time and 99.5% fulfillment accuracy with OrderDynamics DOM

Browns Shoes - Customer Case Study

Browns Shoes, a leading North American independent footwear chain with 65+ stores and a mature e‑commerce presence, faced the challenge of fast, accurate fulfillment across a broad SKU assortment without holding full inventory at every location. After opening a 75,000 sq ft DC with automated fulfillment, Browns still needed real‑time inventory visibility and the ability to leverage merchandise from any location immediately to meet customer expectations.

Browns implemented OrderDynamics’ distributed order management, integrated via OSF Commerce with five retail systems, to enable real‑time store‑level inventory, optimized order routing and new order consolidation capabilities. The result: a 13% reduction in order lead time in the first month, order‑to‑fulfillment cycles as short as 15 minutes, 99.5% fulfillment accuracy, express shipping, and the foundation for an endless‑aisle, lower‑cost, higher‑satisfaction omnichannel experience.

Browns Shoes

Richard Sejean

Director of eCommerce