Case Study: IGA boosts mobile grocery shopping engagement with Orckestra

IGA boosts mobile grocery app downloads by 300% with Orckestra Inc.

IGA, a leading franchise banner in the Sobeys Inc. national grocery chain, faced the challenge of needing to break into the world of mobile apps to avoid losing ground with connected customers. They needed to rapidly launch new mobile experiences to beat growing competition and boost engagement through personalized shopping. To achieve this, they partnered with vendor Orckestra Inc. and leveraged its Commerce Orchestration platform.

Orckestra worked with a development agency to easily extend IGA's ecommerce platform using its open API. The solution delivered a feature-rich mobile app with personalized offers, recipe integrations, and barcode scanning capabilities. The results were highly successful, with app downloads surpassing expectations by 300% and customers spending higher than average time engaged with the application. Orckestra provided one platform to deliver unique mobile experiences to a wider audience.

IGA