Case Study: Mary Kay achieves 5x faster online merchandising and 4‑week market launches with Orckestra Inc.'s Commerce Orchestration™

How Orckestra Gave Mary Kay's Online Presence A Modern Makeover, Inside And Out

Mary Kay, a global cosmetics leader with 3 million beauty consultants selling across 35 countries, faced costly, disconnected commerce systems that slowed marketing, product updates and customer experiences in its complex B2B2C, multi-language model. To modernize and speed time to market, Mary Kay engaged Orckestra Inc., deploying its Commerce Orchestration™ approach through the Orckestra Commerce Cloud (including Orckestra PIM) to replace disparate platforms with a unified, scalable commerce solution.

Orckestra Inc. delivered a modern e-commerce site, a customized SharePoint content solution, and a unified product catalog driven by Orckestra PIM, plus Personal Web Sites for consultants to enable personalized customer journeys. The result: management and merchandising are 5x faster, new markets can launch in as little as four weeks, maintenance and time-to-market costs dropped, and Mary Kay gained a more competitive, consistent global online presence.

Mary Kay