Case Study: Remilia Hair boosts AOV 69% with Orchidea Agency

Remilia Hair boosts AOV 69% with Orchidea Agency

The customer, Remilia Hair, an indie clean beauty brand known for its hair serum capsules, faced a challenge where its product was loved but its branding was generic, causing it to blend into a crowded market. This led to poor brand recall, high customer acquisition costs, and an identity that no longer matched its business ambitions. They partnered with the vendor Orchidea Agency for a rebranding strategy.

Orchidea Agency implemented a rebrand that shifted Remilia's positioning from travel to a daily retreat ritual, preserving its distinctive cork-capped packaging while creating a clearer, more memorable logo and an emotional visual identity. The results were a 69% increase in average order value, a 44% rise in conversion rate, and three major retail deals secured shortly after the rebrand.

Remilia Hair