Case Study: Tourism Tasmania boosts exploration and visitor engagement with Orchard’s Discover Tasmania app

Tourism Tasmania drives 112K app downloads with Orchard

Tourism Tasmania wanted to create an official travel app that would encourage visitors to explore beyond the well-trodden tracks and discover local Tasmanian treasures. Their challenge was to balance utility with spontaneity, providing personalized on-the-ground recommendations to enhance visitor stays and drive engagement with local businesses. They briefed the vendor, Orchard, to create the Discover Tasmania app to meet this need.

Orchard built the Discover Tasmania app using technologies like Flutter and the BlueDot geo-tracking service to deliver a seamless and personalized experience. The solution was highly successful, resulting in 112,000 app downloads. It inspired 48% of visitors to explore unplanned activities, helped users create 13,650 personalized trips, and generated over 110,000 leads to local businesses within the first year.

Tourism Tasmania