Case Study: Tourism Tasmania transforms travel planning with Orchard

Tourism Tasmania boosts organic traffic 55% with Orchard

Tourism Tasmania, a government-supported destination marketing organization, faced the challenge of modernizing its outdated 14-year-old digital platform. Their goal was to create a personalized, data-driven travel planning experience to better serve visitors and regional tourism businesses. They partnered with Orchard to transition to the Optimizely Digital Experience Platform (DXP) within a tight five-month timeframe.

Orchard implemented a revamped website using the Optimizely DXP and Customer Data Platform to deliver personalized content recommendations. This solution streamlined the trip planning process and integrated tools for local industry partners. The results were significant, including a 55% year-over-year uplift in organic traffic, a 17% increase in click-through rates to booking sites, and a 150% increase in engagement from personalized content.

Tourism Tasmania