Case Study: Scape Living recruits more students with Orchard's social and OOH campaign

Scape Living recruits 523 students with Orchard

The vendor Orchard partnered with Scape Living, a student accommodation provider, to address the challenge of increasing brand awareness and lead generation in the domestic market. Scape Living needed to recruit more students by promoting a lifestyle, not just a room, with a specific target of 10,400 leads.

Orchard implemented a solution combining high-impact, contextually relevant outdoor advertising (OOH) to build brand visibility and targeted digital activity for lead generation. Using their media consumption tool, Roy Morgan, they identified optimal digital partners to reach the key student demographic. This campaign successfully recruited 523 new students via social and digital channels (14% of Semester 2 joiners) and an additional 114 students through OOH efforts (3% of Semester 2 joiners).

Scape Living