Case Study: Novartis drives earlier rare condition diagnosis with Orchard

Novartis increases quiz completes 295% with Orchard

The customer Novartis faced the challenge of facilitating the early and accurate diagnosis of Axial Spondyloarthritis (axSpA), a rare condition that often takes years to diagnose, leading to irreversible damage for patients if left untreated. The vendor Orchard was engaged to address this challenge through a targeted digital campaign.

Orchard implemented a solution leveraging data to develop a highly-targeted social and search campaign. This campaign was iteratively optimized over six months to prioritize the best-performing creative assets and targeting parameters. The results for Novartis included a 295% increase in quiz completions, an 18% increase in prescription rates, and 10,000 unique website users per month.

Novartis