Case Study: Hyundai Australia enhances accessory sales with Orchard's CGI commerce experience

Hyundai Australia lifts accessory enquiries 72% with Orchard

Hyundai Australia faced the challenge of improving how it showcased vehicle accessories. The traditional method of using photography was costly and cumbersome for the brand and failed to effectively demonstrate the aesthetic and functional benefits of accessories to customers. Partnering with vendor Orchard, the goal was to develop an innovative tool to improve this process and drive an uplift in sales.

Orchard developed an interactive CGI web tool featuring a detailed 3D vehicle model that users could customize with accessories. Integrated into the AEM platform, the tool streamlined the process from enquiry to dealer. The solution delivered outstanding results for Hyundai Australia, including a 72% higher conversion rate for accessory enquiries and a 69% increase in the average number of accessories viewed per session.

Hyundai Australia