Case Study: Hyundai Australia transforms digital experience with Orchard

Hyundai Australia boosts on-site leads 29% with Orchard

Orchard partnered with Hyundai Australia, which was facing a record decline in consumer confidence and vehicle sales. The challenge was to maintain its market position by informing customers, reducing friction, and increasing acquisition, all while being constrained by outdated systems and technology.

Orchard's solution was to launch a new hyundai.com.au website enhanced by Adobe Experience Manager, creating a data-driven digital experience. This included a flexible content management system, a single customer view integrated with Salesforce, and a new e-commerce solution. The results were a 29% increase in leads, a 205% increase in car price calculations completed, and the site became 69% more cost-effective at driving conversions.

Hyundai Australia