Case Study: Beyond Bank boosts home loan enquiry conversion with Orchard

Beyond Bank lifts enquiry conversion 134% with Orchard

The customer Beyond Bank faced a significant challenge with 85% of users abandoning their home loan application before completion, resulting in a loss of high-intent borrowers with no way to re-engage them. Vendor Orchard used Optimizely Web Experimentation and Data Platform to address this issue of user uncertainty and task failure.

Orchard implemented a solution by creating a targeted modal for users who abandoned the application. This modal offered low-commitment support with the message "Need a hand with your home loan?" and a simple "Ask a question" CTA. The results were a 134% increase in enquiry conversion among abandoners and an 18% rise in total website enquiries over 12 months.

Beyond Bank