Case Study: Beyond Bank Australia achieves stronger digital engagement and conversions with Orchard and Optimizely DXP

Beyond Bank Australia boosts revenue 41% year to date with Orchard

The customer-owned Beyond Bank Australia sought to enhance its digital banking experience and operational efficiency, moving from a limited platform to a more integrated system to enable customer segmentation and personalisation. The vendor Orchard helped address this challenge by re-platforming the bank's website onto the Optimizely DXP.

Orchard redesigned and implemented the new website using Optimizely DXP, which provided omnichannel personalisation and AI-driven content recommendations. The results included a 41% year-to-date increase in key revenue contribution, twice the user engagement with product information and key calls-to-action, and a reduced bounce rate, alongside winning a 2024 Best in Class Digital Transformation award.

Beyond Bank Australia