Case Study: Australian Government tackles violence prevention with Orchard’s GovCMS campaign website

Australian Government boosts resource downloads and keeps over half of users engaged for 8 minutes with Orchard

The Australian Government faced the challenge of addressing an epidemic of violence against women by launching a primary prevention campaign targeting the root cause of disrespect. They partnered with vendor Orchard to develop a campaign website, respect.gov.au, which needed to serve as a central hub to raise awareness and provide educational resources for parents, teachers, and coaches.

Orchard built the website on the GovCMS platform, utilizing a Drupal-based PaaS model to ensure compliance with government standards. They created a custom subtheme to meet complex design and strict AA accessibility requirements. The solution was highly effective, resulting in a significant increase in user engagement, including time spent on the homepage and resource downloads, with over half of the users who started the interactive 'Algorithm of Disrespect' experience completing it.

Australian Government