Case Study: UEFA achieves record fan engagement with Orchard Media and Events Group

UEFA draws 700,000 visitors to Champions Festival with Orchard Media and Events Group

The customer, UEFA, tasked Orchard Media and Events Group with planning and producing the four-day UEFA Champions Festival in Madrid. The challenge involved managing a large-scale fan engagement event across multiple city-center sites, which included comprehensive event production, commercial partner management, and securing suitable locations and facilities for the project team.

Orchard delivered a full event management solution, which included designing and constructing bespoke structures in key locations like Puerta del Sol and Plaza Mayor, managing commercial partners, and booking major music artists. The vendor also handled branding, security, and produced daily video content. The result was the most successful edition in the festival's 10-year history, with an estimated 700,000 visitors attending over four days, successfully showcasing Orchard's wide range of event expertise.

UEFA