Orchard Media and Events Group
39 Case Studies
Case Study: S4C achieves global reach and record engagement with Orchard Media and Events Group
A Orchard Media and Events Group Case Study
S4C reaches 400k engagements and £380k media value with Orchard Media and Events Group
The customer, S4C (Wales’ National Broadcaster), alongside the Welsh Government, faced the challenge of maximizing the global promotional impact of Wales' first World Cup qualification in 64 years. Their goal was to create a significant moment that would promote Welsh culture and ensure a lasting legacy, requiring a comprehensive media and event strategy. Vendor Orchard Media and Events Group provided an integrated solution involving TV production, event management, content creation, and PR.
Orchard Media and Events Group delivered a star-studded red-carpet event in Times Square, New York, which was broadcast as a TV program and supported by a multi-channel content campaign. The solution successfully generated record viewing numbers for S4C, over 400,000 social media engagements, and global media coverage valued at £380k, effectively showcasing Welsh culture and talent on a world stage.
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