Case Study: Food & Drink Wales boosts awareness and attendance with Orchard Media and Events Group

Food & Drink Wales drives 2.5m impressions with Orchard Media and Events Group

Food & Drink Wales worked with Orchard Media and Events Group to deliver a showcase event for St David's Day 2026 in both Cardiff and London. The challenge was to generate strong awareness and drive attendance for these events, while also highlighting the regional stories of Welsh suppliers and producers to a wide audience.

Orchard Media and Events Group provided a full suite of services including exhibition management, creative design, and communications to execute the events and an integrated campaign. The solution utilized targeted media engagement and a social media strategy blending organic content, paid promotion, and live coverage, which generated over 2.5 million impressions and secured media coverage reaching over 2.7 million people, successfully positioning Welsh food and drink on a national and international stage.

Food & Drink Wales