Case Study: Aston Martin engages 18,000+ visitors at its St Athan launch event with Orchard Media and Events Group

Aston Martin welcomes 18,000 guests to launch event with Orchard Media and Events Group

Aston Martin challenged Orchard Media and Events Group to manage a weekend of events for the launch of their new factory in St Athan. The objective was to engage the local community and create a lasting positive relationship with the brand through an official handover event and a public open day.

Orchard designed and managed the entire event, including a custom ticketing portal to distribute over 26,000 local invites. The solution included VIP events for dignitaries and press, followed by a public day with activities, tours, and car displays. Orchard's event management successfully welcomed over 18,000 guests, resulting in significantly increased resident engagement, brand awareness, and positive press coverage for Aston Martin.

Aston Martin