Case Study: Westminster boosts one-bedroom sales with Orchard Digital Marketing

Westminster reduces one-bedroom inventory by 54% with Orchard Digital Marketing

The customer, Westminster, a life plan community in Austin, Texas, faced the challenge of selling its one-bedroom inventory despite high overall occupancy. Their vendor, Orchard Digital Marketing, was tasked with transforming the perception of these units by selling the community experience rather than focusing on their size.

Orchard Digital Marketing developed a year-long campaign using targeted direct mail, emails, and Facebook video ads to highlight the benefits of one-bedroom living and the vibrant community. This approach successfully engaged prospects, resulting in over 1,300 engaged sessions on the landing page and more than 45 scheduled visits. Most significantly, the campaign led to a 54% decrease in one-bedroom inventory in under six months.

Westminster