Case Study: Westminster boosts event attendance with Orchard Digital Marketing

Westminster drives 130+ event RSVPs with Orchard Digital Marketing

The customer, Westminster, a life plan community in Austin, challenged Orchard Digital Marketing to create a meaningful connection to attract new, like-minded residents through a flagship event. The target audience consisted of individuals with a deep appreciation for the arts and literature.

Orchard implemented an integrated digital marketing campaign that leveraged a local book festival and a Pulitzer Prize-winning author. The solution included targeted Facebook ads, engaging emails, and interactive direct mail, all featuring cohesive custom design. This approach by Orchard drove over 130 event RSVPs, with 20% coming from new leads, and resulted in 22+ scheduled new visits.

Westminster