Case Study: Planes unifies its digital presence with Orchard Digital Marketing

Planes unifies 4 verticals with Orchard Digital Marketing

Orchard Digital Marketing helped Planes, a global transportation provider that had grown to serve distinct B2B and B2C audiences. The client's challenge was that its fragmented business units had led to a disconnected digital presence, making it difficult to present a unified brand and address the specific needs of its various customer segments.

Orchard implemented a customer-focused solution that included mapping audience features, developing personas, designing a new site architecture, and conducting user testing. This process resulted in a future-ready, cohesive website that successfully united the brand while serving unique audience priorities. The vendor's approach positioned Planes to compete from a place of strength by bridging its formerly disconnected sites and instituting tracking.

Planes