Case Study: Milacron achieves a more engaging, conversion-driven web presence with Orchard Digital Marketing

Milacron builds a conversion-driven global website with Orchard Digital Marketing

Milacron, a dominant force in the global plastics industry, faced the challenge of overhauling its website to redefine its identity beyond being a machine provider and to better showcase its wide-ranging products to diverse audiences. The vendor, Orchard Digital Marketing, was engaged to address this complex B2B need through a comprehensive web identity revamp.

Orchard implemented a research-driven approach that included international customer research and the development of multiple unique customer journeys. This strategy led Milacron to reposition itself as a full lifecycle partner, resulting in a new global website that delivers a more engaging and conversion-driven experience for its multiple audiences.

Milacron