Case Study: Marquette increases website conversions with Orchard Digital Marketing

Marquette boosts conversions by 33% with Orchard Digital Marketing

Marquette, a premium not-for-profit Life Plan Community, needed to evolve its online presence to better address the needs of its target audience. Orchard Digital Marketing recommended a strategy that included user testing to gather insights and optimize the existing website's functionality and user experience.

Orchard implemented a series of impactful updates to Marquette's website, including a streamlined navigation and enhanced content focused on lifestyle and wellness. This approach led to a significant 33% increase in conversion rates and improved engagement, paving the way for a full website redesign. Orchard's iterative process successfully improved the site's usability and supported the client's goals.

Marquette