Case Study: Kroger boosts premium brand engagement with Orchard Digital Marketing's Chef Series

Kroger drives 44% Meta engagement with Orchard Digital Marketing

Kroger sought an innovative way to engage its social media audience to drive sales of its premium in-house brands by leveraging its internal culinary experts. To meet this challenge, they partnered with Orchard Digital Marketing for content creation services.

Orchard Digital Marketing conceived and produced a monthly Chef Series of videos featuring Kroger chefs creating recipes with store-brand products. This solution achieved a 44% engagement rate on Meta platforms and a 90% lower cost per engagement than the industry average, earning accolades from Kroger leadership and a Platinum Hermes Creative Award.

Kroger