Case Study: Kroger boosts Comforts for Baby brand engagement with Orchard Digital Marketing

Kroger boosts social engagement to 300k+ with Orchard Digital Marketing

Kroger needed a fun and engaging paid social media campaign to launch the brand redesign and new positioning for its Comforts for Baby private label. The challenge was to bring the brand's new tagline, "Here for the Ups, Downs, and In-Betweens," to life on social platforms. They partnered with Orchard Digital Marketing for a strategic solution.

Orchard Digital Marketing proposed and executed the "Diaper Runway" concept, a parody fashion show featuring babies showcasing new diaper designs through their typical movements. This social-first content strategy resulted in over 500,000 impressions and 300,000 engagements. Orchard achieved an 83% lower cost per engagement compared to the industry average through constant optimization.

Kroger