Case Study: Hillenbrand achieves a unified, future-ready website with Orchard Digital Marketing

Hillenbrand launches a future-ready website for Investor Day with Orchard Digital Marketing

Orchard Digital Marketing partnered with Hillenbrand, a global industrial company, to address a complex web challenge. Following a series of acquisitions, Hillenbrand needed to quickly unify its house of brands and create a cohesive new website to instill confidence in stakeholders and markets ahead of a critical Investor Day deadline, despite having multiple C-Suite decision makers.

Using an agile development approach, Orchard delivered design, copy, and structure iteratively. This methodology included creating a sitemap, developing user stories, and establishing a rapid review cadence with executives to align on direction and secure speedy approvals. The solution successfully integrated the master brand with new acquisitions, resulting in a consolidated, future-looking website that exceeded expectations and provided the organization with a vision for its next phase of growth.

Hillenbrand