Case Study: DHL drives small business engagement and leads with Orchard Digital Marketing

DHL generated 1.3K+ leads with Orchard Digital Marketing

DHL sought to engage small business owners, a key growth demographic, by promoting their services as a sustainable shipping solution. They developed a campaign with a significant giveaway but needed a partner to execute it effectively on social media. Orchard Digital Marketing was tasked with developing a cross-platform strategy to engage the target audience and generate leads.

Orchard Digital Marketing implemented a campaign centered around ecommerce influencers who created authentic content to promote DHL's giveaway. This approach was supplemented with targeted paid promotion of DHL's own media. The strategy generated over 1,300 new leads at a cost-per-lead 37% below the benchmark and drove strong engagement, including a 9% rate across all channels.

DHL