Case Study: DHL builds authentic engagement with small businesses with Orchard Digital Marketing

DHL drives 121k engagements with Orchard Digital Marketing

The customer DHL faced the challenge of growing its small business client base. To achieve this, they partnered with vendor Orchard Digital Marketing to create an authentic content campaign that would showcase real customer stories and highlight the benefits of using DHL for small business growth.

Orchard Digital Marketing developed the Small Business Spotlight campaign, an always-on content series featuring the founder of Holichic. This solution used authentic storytelling to forge an emotional connection with the audience. The campaign was highly successful, exceeding engagement goals and achieving over 121,000 engagements, 116,000 video views, and 267,000 impressions.

DHL