Case Study: DHL achieves 58% more lead form submissions with Orchard Digital Marketing

DHL boosts lead forms 58% with Orchard Digital Marketing

Orchard Digital Marketing was challenged by DHL, a global logistics leader, to build upon a successful year of new account acquisition. In a saturated market, DHL needed an innovative paid search strategy to sustain and fuel further growth.

Orchard implemented a data-driven search strategy that included restructuring keyword lists, pruning low performers, and using shipment data to identify high-intent targets. This hyper-targeted approach resulted in a 58% increase in lead form submissions and a 57% decrease in cost per lead for DHL.

DHL