Case Study: DHC achieves stronger lead generation and a successful senior living brand transformation with Orchard Digital Marketing

DHC boosts event RSVPs and move-ins with Orchard Digital Marketing

The customer, DHC, was a group of three life plan communities in Delaware facing a brand transformation challenge. They needed to develop a new brand vision and integrated marketing program while simultaneously transitioning management and, most critically, maintaining effective lead generation throughout the process. They partnered with Orchard Digital Marketing and its Orchard Senior Marketing service to address this.

Orchard Digital Marketing implemented a three-pronged solution: an always-on lead generation program, the development of a new inspirational brand positioning, and the activation of an integrated marketing program. This included a new website, digital advertising, and sales materials. The strategy successfully increased event RSVPs, inquiries, and move-ins, creating excitement and driving distinction for the communities in the marketplace.

DHC