Case Study: Caravel Autism Health achieves data-driven marketing success with Orchard Digital Marketing

Caravel Autism Health unifies data across 60+ locations with Orchard Digital Marketing

Caravel Autism Health, a company providing autism evaluation and therapy services across multiple states, faced the challenge of an underutilized marketing technology stack. Their Salesforce and Pardot system was not fully realized as an integrated solution, preventing them from effectively capturing and analyzing key business data to nurture leads through a complex and emotional customer journey. They partnered with Orchard Digital Marketing to address this.

Orchard implemented a MarTech integration that streamed vital call data from CallRail to both Salesforce and Google Analytics. This solution provided a seamless, end-to-end flow of performance data, completing the marketing circuitry. As a result, Caravel gained a data integrity model with the ability to discern cost-per-inquiry by channel, a singular data platform experience, and personalized customer attribution.

Caravel Autism Health