Orchard Digital Marketing
40 Case Studies
A Orchard Digital Marketing Case Study
Orchard Digital Marketing partnered with Caravel Autism Health, a provider of autism evaluation and treatment services with over 60 centers. Several of Caravel's locations were struggling to attract and convert quality leads, and their overall media investment was failing to meet performance goals while their measurement systems required upgrades.
The solution implemented by Orchard involved driving media measurement throughout the customer journey, creating a dynamic playbook to adjust the media mix for struggling locations, and optimizing business listings and location pages. As a result, Orchard helped Caravel achieve a 54% increase in conversion rate, a 24% increase in monthly leads at supported locations, and a 20% decrease in cost per new client.