Case Study: The Mazi Project strengthens its brand identity with ORCA

The MAZI Project strengthens its brand for 16–25-year-olds with ORCA

The MAZI Project, a youth-led Bristol-based charity tackling food inequality, faced the challenge of standing out in a crowded charitable landscape to better reach those in need and potential supporters. To amplify its brand identity and social narrative, the charity turned to vendor ORCA for strategic branding and visual identity services.

ORCA developed a full visual identity overhaul grounded in the concept of 'togetherness'. The solution included a custom logotype, an ingredient-inspired color palette, and a suite of rebellious linocut illustrations. This new branding equipped The MAZI Project with the tools to clearly communicate its vision and impact across all touchpoints, supporting its continued success in empowering disadvantaged young people through food access and culinary education.

The MAZI Project