Case Study: Pet Drugs Online refreshes its brand identity with ORCA

Pet Drugs Online streamlines its brand from 70 colours with ORCA

Pet Drugs Online, a leading UK supplier of veterinary medication, engaged the branding agency ORCA to evolve its brand identity. The challenge was to refresh the brand to support a new strategy and expanded product range while working under the unique constraint that the existing logo had to remain completely unchanged, requiring creativity within that fixed framework.

ORCA implemented a comprehensive solution that included a refined color palette, a new lineup of illustrated hero pet characters, and a cohesive typographic system. This created a warmer, more unified, and recognizable visual identity that enhanced brand consistency. The client reported an exceptionally smooth and enjoyable process, with ORCA's strategic and creative work successfully setting the brand up for future growth.

Pet Drugs Online