Case Study: Pet Drugs Online boosts pet food awareness with ORCA’s playful campaign

Pet Drugs Online launches a standout pet food campaign with ORCA in 3 locations

Pet Drugs Online, one of the UK's largest vet-run suppliers of animal health products, faced the challenge of expanding its brand perception beyond pet prescriptions to highlight its wide variety of pet food. The company wanted to break away from clichéd pet food advertising and use humor to communicate that food is central to pet wellness. They engaged ORCA for creative development, campaign strategy, and scripting to address this.

ORCA developed a playful campaign titled ‘No Matter Their Manners…’, which featured humans mimicking the eating behaviors of pets to flip the traditional advertising narrative. This creative and humorous approach successfully evolved the Pet Drugs Online brand and set them up for the future. The client praised ORCA's attentive communication, creativity, and flexibility throughout the process, which resulted in a smooth and enjoyable experience from ideation to execution.

Pet Drugs Online