Case Study: Peak achieves a distinctive human-first brand identity with ORCA

Peak expands across 200 countries with ORCA

Peak, a global people-led Employer of Record provider, faced the challenge of standing out in a competitive market where its human-first approach was not reflected in its existing brand. To support its next phase of growth, Peak partnered with vendor ORCA for a complete brand overhaul, including a new brand identity and illustration.

ORCA developed a comprehensive new brand identity centered on the core essence of 'Thrive'. The solution included an interconnected wordmark, a fresh color palette, and a friendly mascot named Kit to symbolize Peak's personal approach. The new verbal identity established a warm and professional tone of voice. The end result was a striking and memorable brand that exceeded expectations and is perfectly positioned to help Peak stand out in a crowded market.

Peak