ORCA
17 Case Studies
A ORCA Case Study
Motion Nutrition, a UK-based healthcare brand specializing in supplements, faced the challenge of evolving its visual identity and website to transition into a lifestyle brand. Their key hurdle was ensuring this new digital design aligned with their existing product packaging to avoid a costly and time-consuming re-approval process with major stockists. They commissioned ORCA for a revamp of their brand architecture.
ORCA created a fun and emotive visual identity using playful illustrations, animated icons, and a bright color palette, coupled with a sleek and intuitive website design. This solution led to a threefold increase in website sales, secured nationwide retail listings, and resulted in the successful acquisition of Motion Nutrition by Metabolics Ltd.