Case Study: Juventus drives mental health awareness and authentic sharing with ORCA

Juventus drives +9.5m short video views with ORCA

The Italian football club Juventus partnered with creative agency ORCA to tackle the challenge of eradicating the stigma surrounding mental health. Their goal was to raise global awareness for this critical issue and demonstrate the club's dedication to it, coinciding with Mental Health Awareness Day.

ORCA's solution was to create an authentic podcast and video campaign. The agency developed "Stories of Strength: Juventus Unfiltered," a podcast featuring players and cultural icons sharing their mental health journeys, supported by a social-first launch video. This strategy successfully ignited conversations, resulting in over 1M video views, 450K total podcast streams, and a potential reach of over 200 million people, powerfully demonstrating ORCA's impact.

Juventus